Customer insights and target audience definition.

Brand positioning strategy and value proposition development.

Brand repositioning and cross-functional transformation plans.

CX roadmaps linking brand purpose with tangible customer and product experiences.

Integrated plans to engage customers and move them through the path to purchase funnel.

B2B lead generation, conversion, and retention campaigns.

Sales materials including product playbooks, pitch decks, etc.

Omni-channel brand, awareness, and demand generation campaigns.

Internal/external communications plans to support organizational objectives.

Audience maps and key message frameworks.

Development of content, calendars, and communication vehicles.

Crisis communications response and field training.